SPIKE TV:
SPIKE 2010 Video Game Awards
Full Mental Jacket collaborated closely with Done & Dusted to bring cutting-edge realtime augmented reality technology to the 2010 Video Game Awards on SPIKE TV.
Using technology by ORAD - FMJ worked with the VGA production team as well as the nominated game studios to bring real game assets onto the VGA stage live and in realtime.
FMJ worked with the art directors and game designers from 10 of the best game companies in the industry to design, execute and deliver game assets and specially created animated segments to the ORAD realtime AR system.
FMJ also helped develop and execute the 'house looks' - realtime augmented graphics that played throughout the show and for award announcements including naming game of the year.
FMJ creative director Ronen Lasry was thrilled to work with such a high level team including :Done & Dusted exec. producer and director Hamish Hamilton, creative producer Lee Lodge, production designer Florian Weider and Oscar lighting designer Bobby Dickonson.
Clips of the Augmented Segments on SPIKE.COM
Call of Duty: Black Ops Augmented Reality
God of War III Augmented Reality
Batman: Arkham City Augmented Reality
