Complete List of Winners

link to winners

Using technology by ORAD - FMJ worked with the VGA production team as well as the nominated game studios to bring real game assets onto the VGA stage live and in realtime.

FMJ worked with the art directors and game designers from 10 of the best game companies in the industry to design, execute and deliver game assets and specially created animated segments to the ORAD realtime AR system.

FMJ also helped develop and execute the 'house looks' - realtime augmented graphics that played throughout the show and for award announcements including naming game of the year.

FMJ creative director Ronen Lasry was thrilled to work with such a high level team including :Done & Dusted exec. producer and director Hamish Hamilton, creative producer Lee Lodge, production designer Florian Weider and Oscar lighting designer Bobby Dickonson.

Clips of the Augmented Segments on SPIKE.COM

Call of Duty: Black Ops Augmented Reality

God of War III Augmented Reality

Batman: Arkham City Augmented Reality

Halo: Reach Augmented Reality

FMJ completed the project in November 2010 and the show went live in 4 markets across Canada.

The innovative design includes a virtual set / hard set hybrid and a news desk incorporating virtual keyable front face

more details to follow.

Watch full newscasts online: Global National

FMJ delivered a completed studio design including:

• Virtual set for local news with areas for weather, sports, health and other special segments


• Morning show / Interview show hard set


• 3-5 person news desk including virtual graphics and riser


• real and virtual kiosks

TIME LAPSE VIDEO OF SET CONSTRUCTION

FMJ is proud to announce winning two PromaxBDA Gold award for set design.

GOLD Promax BDA Local award
SILVER Promax BDA North America award

The Digital Refresh of CHBC News

Ronen Lasry, founder and creative director of FMJ said ³I am thrilled to welcome David to our team. His background and expertise will be essential to FMJ as we expand our focus beyond virtual sets and graphics to providing complete solutions to our customers.

Dave can be reached at:
401-741-4745
dave [at] fullmentaljacket [dot] com

About Full Mental Jacket
Founded in 2002 in Los Angeles by award winning graphics designer/producer Ronen Lasry, Full Mental Jacket specializes in the conception, development and implementation of 3D Real Time Graphics, Unique Digital Creative Presentations, and Cutting-Edge Technology Systems for entertainment, news, advertising, corporate and simulation training applications. Among the company's major clients are E! Entertainment Television, FOX, NBC, ABC, FX, CNBC, MSNBC, Discovery Channel and Disney, to name just some. fullmentaljacket.com

Hosted by Maria Bartiromo

Show description and Schedule : http://www.cnbc.com/id/17169877

Full details to come.

NOTE: To view two samples of this work, please see:
http://www.youtube.com/watch?v=tWiEQTzBQ5s
http://www.youtube.com/watch?v=YBxyIA923g0

Working in association with its client, the Irvine, CA-based Intertainment Broadcasting Corporation (iBC), Full Mental Jacket has produced the full graphics package for "That Morning Show," including virtual sets, the main title opening sequence and on-air graphics. FMJ also provided iBC with complete broadcast on-air creative services. Most significantly, Full Mental Jacket is concurrently also producing live, 90-second, interactive segments entitled "CHASEit"(tm), which are also featured within each edition of "That Morning Show."

During these CHASEit(tm) segments, viewers watching from home have the ability (by calling into the show via telephone) to purchase gift cards from a variety of retailers/show sponsors being presented by live action TV personalities. These show sponsors include such companies as Macy's, Amazon, Zappos, Chilis, and many others. Viewers receive bonus "cash back" awards with each purchase they make during these CHASEit(tm) interactive segments, which occur four times an hour, replacing the standard twelve commercial time slots.

Jeff Rifkin, Executive Producer of "That Morning Show" and its CHASEit(tm) segments, said, "Ronen and his team at Full Mental Jacket were instrumental in helping us to produce and present a revolutionary new program in the history of live television. FMJ's contributions to bringing to 'visual life' the 'CHASEit' segments featured within 'That Morning Show' were invaluable in taking live television advertising to the next level, within a realtime digital world that can be easily changed and adapted to our advertisers' wishes. FMJ stands at the cutting edge of broadcast graphics in this industry."

Lasry said, "Quite frankly, what we have achieved with 'That Morning Show' represents the future of television. Against a green screen, we can create a diverse scope of virtual sets, which can be easily updated graphically live in real time. Our virtual sets involve no delays and no post production. Live 3D TV commercials can be presented as branded space environments, with instant home viewer feedback."

He adds, "A traditional TV commercial costs a lot of money, but as sponsors and advertisers become more and more aware of what is possible graphically in today's digital universe, they will begin to realize they can update their consumer interactions instantaneously. We have taken the dynamics of a website and turned them into a live, 3D realtime television environment. This is also the future of television advertising."

ABOUT E! ENTERTAINMENT TELEVISION'S "THAT MORNING SHOW:"

Airing every morning, seven days a week, on E! Entertainment Television, "That Morning Show" is an upbeat and topical lifestyle show featuring both in-studio and field pieces in an unconventional new format that is fast-paced, upbeat and always fresh. Offering lighter and more uplifting fare, "That Morning Show" focuses on topics that will enhance the lives of its viewers. From the workplace to the kitchen, the world of fashion, or new environmental projects, this new series melds entertainment and information in a way aimed at making viewers hopeful, empowered and informed.

The program is being hosted by a trio of fresh faces. Mark Long, Karla Cavalli, and Chelsea Cannell welcome viewers to the start of the new day with a warm chemistry and addictive energy. The in-studio portion of the series is filmed in a state of the art studio in Orange County, CA, built exclusively for the show. The unique platform stage allows the hosts versatility and function in presenting new discussions on varying topics while keeping the flow fast and visually pleasing. The outside studio segments transport viewers to fun and exciting locales all across the country.

"That Morning Show" also features innovative interactive marketing segments, which provide viewers with a completely new way of saving money at their favorite retailers that is easy and appealing. The talented Sandra Sanchez, Carmen Palumbo and Aaron Priceman take the helm in this new frontier along with a bullpen of additional hosts, who showcase opportunities for viewers to obtain gift cards from major retailers and, importantly, receive cash back with each purchase. A ticker counts down until there are no cards left. Viewers who miss out on the action can visit the website 24 hours a day to receive their cash back.

"That Morning Show" moves the traditional talk show viewer from spectator to active participant. The viewer can see how many gift cards remain and decide to purchase as the amount of cash back increases. During the segment, some purchasers may even see their names scrolled across the screen. "That Morning Show" is produced by iBC and was launched recently. The program can be seen from 6:00-9:00am (ET & PT), coast to coast, with episodes airing seven days a week.

ABOUT IBC:

Based in Irvine, CA, Intertainment Broadcasting Corporation (iBC), is a leading innovator in connecting retailers directly with consumers through interactive media. The company's new morning television program, "That Morning Show," broadcasts seven days a week, coast to coast, on E! Entertainment Television. Viewers of the show can purchase gift cards from a variety of retailers and receive a bonus "cash back" award with each purchase. iBC is backed by leading entrepreneurs and The Musser Group. For more information, visit www.ibc.tv

ABOUT FULL MENTAL JACKET:

Founded in 2002 in Los Angeles by award winning graphics designer/producer Ronen Lasry, Full Mental Jacket specializes in the conception, development and implementation of 3D Real Time Graphics, Unique Digital Creative Presentations, and Cutting-Edge Technology Systems for entertainment, news, advertising, corporate and simulation training applications. Among the company's major clients are E! Entertainment Television, FOX, NBC, ABC, FX, CNBC, MSNBC, Discovery Channel and Discovery Kids, to name just some. Full Mental Jacket is located at 4212 Santa Monica Blvd., Los Angeles, CA, 90029. The phone is 323/774-1864, and the web is www.fullmentaljacket.com

From Orad press release:

“In the virtual studio concept, we saw an opportunity to reduce costs and enhance on-air presentation at our local stations, while maintaining local editorial control and high quality newsgathering,” said Carol Darling, Senior Vice President Engineering and Technical Systems of Canwest Broadcasting. “The virtual sets have not only improved the look of our most popular news show, Global National News, this approach has also enhanced our local market presence by providing consistent, high-end on-air presentation at our smaller stations.

Technical Team

Applied Electronics:
Paul Stechly, pres.;
Donnie Gallant, virtual set specialist;
Keith Treble, robotics;
Kim Edmonds, install. sys. mgr.;
Paresh Premjee, news sys.

Global TV:
John O’Connor, VP, tech.;
Gerry Belec, proj. leader virtual and graphics creation;
Glen Altwasser, proj. leader for install. oversight;
Geoff Franklin, video content interchange;
Chris Mapes, virtual set tech. advisor

Orad:
Andrew Wojdala, VP, R&D;
Ofir Benovici, VP, bus. dev.;
Arek Sliwinski, sr. R&D programmer;
Mike Paquin, tech. support eng.

Links:
Broadcast Engineering project page

Orad Awards press release

The Instigators, a weekly show that features NESN’s hockey experts debating the hottest and most controversial issues in hockey, is shot in high definition (HD) to take maximum advantage of the set. The set was designed to evoke the feeling of a sub-stadium locker room. It includes a foreground virtual desk and is capable of staging any number of different set ups and camera angles.

FMJ creative director Ronen Lasry worked closely with NESN design director Tony Saia on the set design and managed all the lighting and final implementation work of the HD set in the Brainstorm virtual studio system.

“It was great to work with the creative team at NESN again,” said Lasry. “The high impact visuals and tone of the show is tailor made for a virtual environment.”

“We had a great experience working with FMJ in the past and knew they would be the right people to help us accomplish what we set out to do for The Instigators,” said Saia.

Full Mental Jacket is the world’s leading design company creating virtual sets and real time graphics for news, entertainment, simulation and corporate training applications.

NESN is owned by the Boston Red Sox and Boston Bruins and is delivered to over four million homes throughout the six-state New England region and nationally via DirecTV and Dish Network. The definitive home for New England sports programming, NESN is the television home of the Red Sox and Bruins and is the top rated regional sports network in the country. The network and its website, NESN.com, produce award winning content including, NESN SportsDesk a daily sports news program, over 100 NESN University college sporting events annually and distinctive Original NESN Entertainment (ONE) productions.