NBC LA

We designed a collection of data driven augmented reality graphics for daily use and special presentations including Weather Day Planner, traffic updater and virtual monitors.

Our challenge was to create AR graphics that looked unique to draw in viewers while also seamlessly integrating with the architecture of the set.

The AR graphics were controlled using an automation system by Ross Overdrive. Along with virtual monitors, the main elements of our design were weather-related AR graphics. One of the most unique features we designed was a daily planner that was used multiple times a day for the weather story.